Just talk naturally. Do not overthink it. The template combined with Claude will shape your words into polished sales copy. Aim for 5 to 10 minutes of recording total.
Say the product name, the format (course, template, toolkit, membership, planner, etc.), the price, and describe the specific person this is for. Be as specific as you can about who they are and what stage they are at.
"It's called the Content Engine, it's a $27 Notion template for online coaches who post on social media but can't stay consistent..."Fills: Hero, ticker bar, top bar, product name throughout, price badge, offer table priceWhat does the buyer walk away with after using your product? What changes for them? Describe the before and after in their daily life or business. What specific result can they expect?
"They go from spending 3 hours every week trying to figure out what to post, to having a full month of content planned in 20 minutes..."Fills: Hero headline, CTA buttons, "With your product" comparison, final CTA sectionThink about the pain points that make them want a solution. What do they complain about? What have they tried that did not work? What keeps them stuck? Go deep on the emotion, not just the surface problem.
"They sit down to write a post and the cursor just blinks at them. They look at competitors and feel like frauds. They tried ChatGPT but everything sounds robotic..."Fills: Pain points section, "Without your product" comparisonWalk through each feature or component. For each one, explain what it is, why it matters, and what makes it different from the generic version. This is your "What You Get" stack.
"First, there's the 90-day content calendar with prompts already filled in. Second, the caption generator that uses my storytelling framework, not generic AI..."Fills: What You Get stack, offer table inclusions, ticker bar itemsShare how you first encountered the problem, what you discovered, why existing solutions were not good enough, and what made you build something better. Include your credibility numbers (customers served, revenue generated, years of experience, certifications, etc.).
"I've been a social media manager for 8 years and worked with over 200 clients. I kept seeing the same pattern..."Fills: Story section, proof metrics bar, "By Your Name" labelsThink about the objections and questions that come up. Common ones: "I'm a beginner, can I use this?" or "How is this different from the free option?" or "Will it work for my niche?"
"People always ask if it works for service providers, not just coaches. Yes, I've had photographers, VAs, and consultants use it..."Fills: FAQ accordion sectionIf you have a signature method, framework, or philosophy, name it and explain it. If you do not have one, just share whatever you can about what makes your approach different.
"I call it the Story-First Method. Instead of starting with a topic, you start with a real moment from your life and reverse-engineer the lesson..."Fills: Ticker bar, hero badge, "Without vs With" section, benefits cardsThis is Message 1. Upload the template file, your voice transcript, and paste the prompt below. Claude will produce your complete V1 sales page.
Start a new chat for each refinement message. Download the latest version Claude produced, upload it into the new chat, and give your next instruction. This keeps the context lean and saves tokens.
Open V1 in your browser, start a voice memo or Loom, and scroll through saying what you want changed. If a section is fine, say "the [section] is good, leave it." If you want changes, say exactly what you want it to say.
Read the headline and subheadline. Does it sound like you? Is the ticker bar right? Is the price badge correct?
"Change the headline to: Stop Guessing What to Post and Start Growing. The price should be $17 not $27."Read each one. Do they match what your buyer actually feels? Replace any that feel generic.
"Pain point 2 should say: You keep saving other people's posts for inspiration but never actually create your own."Are the feature names right? Do the descriptions match what your product actually includes?
"Feature 3 should be called The Caption Bank, not The Post Library."Are the 3 steps accurate? Do they describe the real experience from purchase to result?
"Step 2 should say: Open the Notion template and answer the 5 audience questions."Does it sound like your story? Are the numbers right? Does it capture why you built this?
"Change 200 clients to 180. I was a freelancer first, not in corporate."Are these the real objections? Are the answers honest? Anything missing?
"Add one that says: Does this work for service providers, not just coaches?"Comparison section, CTA headlines, guarantee, closing section. Anything off?
"The final CTA headline should say: Start Your Content Engine Today."Before you send this message, make sure you have your checkout link ready. If you need to create one, check the checkout setup video in the course.
A Stripe Payment Link, ThriveCart URL, GoHighLevel checkout page, Skool join link, or wherever people pay you. This goes on every CTA button.
The name that appears in your footer. This can be your business name, your personal brand name, or your LLC name.
The email address for your footer. This is where people reach you with questions.
Privacy policy, terms of service, disclaimer, cookie policy. Include the URLs for any legal pages your business requires in its footer.
Your sales page is a single HTML file. You do not need WordPress, a website builder, or any technical knowledge. Just drag and drop.